Common situations
| What you supply | To whom | Generally |
|---|---|---|
| Goods shipped outside the GCC implementing states | Overseas business | Zero-rated, with export evidence |
| Consultancy delivered remotely | Overseas business, no UAE presence | Often outside scope or zero-rated |
| Consultancy about UAE real estate | Overseas business | Connected with UAE property: treatment differs |
| Services physically performed in the UAE | Overseas client visiting | Frequently standard rated |
| Services to an overseas company’s UAE branch | That branch | Standard rated: the customer is here |
| Digital services to overseas consumers | Individuals abroad | Depends on the service and jurisdiction |
| Goods sold to an overseas buyer, delivered in the UAE | Overseas business | Standard rated: no export took place |
The last two rows are where businesses go wrong most often. A foreign invoice address does not make a supply an export, and delivering to your overseas customer’s UAE agent means the goods never left.
Working through it
The question everyone asks is about the customer. The question that decides it is about the supply.
For goods, what matters is whether they physically left the UAE and whether you can prove it. A sale to a customer in London, delivered to their freight forwarder in Jebel Ali and collected weeks later, is not automatically an export at the point of invoicing.
For services, the place of supply rules determine the treatment, and they turn on the nature of the service and where it is consumed rather than on where the invoice is addressed. Services connected with UAE real estate, services physically performed in the UAE, and services supplied to a customer’s UAE establishment can all remain within scope regardless of the customer’s nationality or head office location.
So the reliable approach is to describe the supply accurately first, and only then ask what treatment follows. Businesses that start from the customer’s address reach the wrong answer often enough to make it a systematic risk rather than an occasional error.
Export evidence: the condition, not a formality
For zero-rated goods, the evidence requirement is where positions actually fail. Zero-rating without it means the supply is standard rated and the VAT comes out of your margin, because the customer has long since paid and gone:
- Retain it at the time of shipment, not when somebody asks. Reconstructed evidence is the most common reason a zero-rated position collapses
- Customs documentation showing the goods left the UAE
- Transport documentation: airway bill, bill of lading, courier record
- Commercial documents linking the shipment to the specific invoice
- A process, not good intentions: particularly for high-volume small-parcel exporters where per-shipment evidence has to be captured automatically or not at all
E-commerce sellers shipping hundreds of small parcels are the hardest case here. The evidence exists in courier systems but is rarely linked back to the invoice, and assembling it retrospectively across a period is close to impossible.
Services: where the customer is, and where the service is
Two separate questions, and both matter.
Where is the customer established? Not where they are incorporated or where the invoice is addressed, but where they have a business establishment relevant to the supply. An overseas group with a UAE branch that actually receives the service is a UAE customer for this purpose.
Where is the service consumed or performed? Services connected with UAE real estate follow the property. Services physically performed in the UAE (training delivered here, an event run here, work on goods located here) frequently remain within scope even for an overseas customer.
The combination is what determines the treatment. A consultancy delivered remotely to a genuinely overseas business with no UAE presence sits at one end; advice about a Dubai building, given to the same client, sits at the other.
Where a business has a mix, the treatment has to be decided per engagement rather than set once per client.
What being wrong costs, in each direction
Both errors are expensive and they fail differently.
Charging no VAT where you should have. The liability is yours. You owe the output tax whether or not you can go back to the customer for it, and on an overseas client who has paid and moved on, you generally cannot. It comes out of margin, and it accumulates across every invoice until somebody reviews the position.
Charging VAT where you should not have. Less dangerous but not free. Your price was 5 per cent higher than it needed to be, which may have cost you the work, and unwinding it means credit notes and a corrected return.
The asymmetry favours getting a proper answer rather than defaulting either way. For a business with meaningful overseas revenue this is worth documenting once per engagement type, with the reasoning recorded, because in two years the person who made the decision will have gone and the position will still need explaining.
What people get wrong
- Inferring the treatment from the invoice address. The supply decides it, not the customer’s letterhead.
- Zero-rating without retained export evidence, which makes the supply standard rated in substance.
- Assembling export evidence retrospectively rather than capturing it at shipment.
- Treating a UAE branch of an overseas group as an overseas customer.
- Ignoring services connected with UAE real estate, which follow the property.
- Treating goods delivered inside the UAE as an export because the buyer is foreign.
- Setting one treatment per client where the engagements genuinely differ.
What to do about it
- Describe the supply accurately first, then ask what treatment follows.
- Check whether your customer has a UAE establishment receiving the service.
- Confirm export evidence is captured at shipment, automatically if volumes are high.
- Separate engagements connected with UAE property or performed in the UAE.
- Document the reasoning per engagement type, so it survives staff turnover.
Related questions
Frequently Asked Questions
Do we charge VAT to overseas customers?
Often not, but it depends on the supply rather than the customer’s address. Exported goods are generally zero-rated where you hold export evidence; services depend on the place of supply rules and on where the service is consumed.
Is a foreign invoice address enough to zero-rate?
No, and it is the most common error in this area. The treatment follows what was supplied and where, not where the invoice was addressed. Goods delivered inside the UAE to a foreign buyer are not an export.
What export evidence do we need?
Customs documentation showing the goods left the UAE, transport documentation such as an airway bill or bill of lading, and commercial documents linking the shipment to the specific invoice, retained at the time of shipment rather than assembled later.
What happens if we cannot produce the evidence?
The supply is standard rated in substance, and the output tax is yours. On an overseas customer who has paid and moved on you generally cannot recover it from them, so it comes out of margin.
Our client is overseas but has a UAE branch. Which applies?
If the UAE establishment is the one actually receiving the service, that is a UAE customer for this purpose and the supply is generally standard rated, regardless of where the group is headquartered.
What about advice concerning UAE property?
Services connected with UAE real estate follow the property rather than the customer, so they can remain within scope even for a genuinely overseas client. It is one of the clearest cases where the customer’s location does not decide the answer.
We deliver training in Dubai for an overseas company. Is that zero-rated?
Services physically performed in the UAE frequently remain within scope even where the customer is abroad. It needs checking against the specific facts rather than assuming the customer’s location governs.
We ship hundreds of small parcels. How do we handle evidence?
It has to be captured automatically and linked to the invoice, or it will not exist when needed. Courier systems hold the data but rarely tie it back to the invoice, and reconstructing that across a whole period retrospectively is close to impossible.
Is it safer to charge VAT if we are unsure?
It is less dangerous but not free. Your price was 5 per cent higher than it needed to be, and unwinding it means credit notes and a corrected return. The asymmetry favours getting a documented answer rather than defaulting in either direction.
The treatment follows what was supplied and where it was consumed. Send us a sample of your overseas engagements and we will document the treatment per type.
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Last reviewed 27 July 2026. Rates, thresholds and deadlines change, the e-invoicing provider deadline has already moved once. Confirm current requirements with the Federal Tax Authority before acting, or ask us to check your position.